with dark shirts, the pretreat bonds to the fibers and the ink to the pretreat. If it is properly applied, it will not wear any faster than a screen printed shirt. They are also working on a finishing spray that takes no skill to apply that increases the abrasion resistance.
with light shirts, you can use a pretreat that will brighten the colors. I am working on one myself and I've had good results, just not good enough to be worth it.