Why tickets? Do they get a discounted price on the tickets? Do they sell the tickets for shirts for more than you are charging? That doesn't make sense. Is it a thing where you don't sell directly to the attendees, and the only way they can get a shirt is to buy a ticket from the promoter? If that is the case why not just give a piece of each shirt to the promoter? Could you clear this up a bit?
Jeff
Ok here is to low down on the ticket thing. Most car show type events provide a free t-shirt to the registries and include a ticket in their registration pack to get the t-shirt. We will have a set price that we charge the event for each shirt that is printed for a ticket. At some events we print the registries shirts for a ticket and sell directly to the public on walk-ups.
At other events where they want to make a little on the shirts then we make them sell tickets and we only accept tickets for the shirts. Now you ask why we do it that way instead of just giving them a piece of the action? Very simple, by making them sell tickets we do not have to deal with any change, credit cards, personal checks, counting shirts and figuring the kick back plus we do not even have to sell them as we make them do all that work. For example lets say at X event we sold the shirts to the event for $10.00 each. They are selling tickets for $15.00 each. At the end of the day/event we just count the tickets and hand them a bill.
Trust me on this one, no mater if your just providing the registries and event staff shirts to them and selling direct to the public or just doing straight to the event across the board, have them use tickets to redeem for shirts that the event is paying for. It is simple, there is no guess work for who gets how much and most importantly there will never be an instance to where the event people think you are changing the shirt count in your favor.
Now lets say we were doing an event that they wanted to sell all the shirts and not have us sell any direct to the public. I look at the details ( distance and stuff) and then tell them $10.00 a pop and a 100 shirt minimum for us to show up. Now believe me , they are going to hustle selling shirts because I am walking out of there with a minimum of 1 grand no matter what. Now if they were only paying for the registries and event staff shirts and I thought the numbers looked good on that amount of shirts and distance from us, I would probably not require a minimum as I would also get all the higher dollar direct to public sales.
The main thing is that no matter what it is a crap shoot but I have yet to ever loose money. Some events are so so and others have been very good. Plus you are out there marketing your company in front of a large crowd. And today the event we just did notified us that they will be ordering more of the shirts this week that we did for their event.